By Gugu Lourie
The company, which is owned by CNC Group (CNC), said on Thursday it was launching new consumer-facing brand, CompareGuru, into both Nigeria and Kenya.
South Africa’s popular online comparison website Click n Compare created some buzz of its own in Nigeria and Kenya on Thursday after the company announced it was expanding into Africa’s biggest economy and East Africa’s largest economy.
The online comparison website established in 2013 is a one-stop portal for African consumers who are looking to source services and be educated in hard-to-navigate verticals, such as insurance, mobile, broadband, and banking.
The company, which is owned by CNC Group (CNC), said on Thursday it was launching new consumer-facing brand, CompareGuru, into both Nigeria and Kenya.
The Internet has empowered consumers to access more information than ever before, but it has also made it that much harder to zero in on exactly what one is after. CNCs ultimate goal is consequently to help people save time and money with the help of side-by-side comparisons.
The company said with all the lessons learned in the South African market, CNC is confident in taking the leap to Nigeria and Kenya.
Ryan Marx, Co-Founder and CEO of Click n Compare, said: “ CNC’s unique value proposition is the fact that we have positioned ourselves directly between the consumer and provider in a way that is mutually beneficial to both parties. We are well on our way to achieving this aim by building relationships with major key players in the insurance industry.”
To facilitate the move to Nigeria, CNC acquired Insured.ng (Insured), Nigeria’s leading insurance affiliate.
“Leveraging Insured’s market traction and provider partnerships, CompareGuru has hit the ground running in Nigeria,” said CNC.
The expansion is headed up by Tim Burkly, who joined the company from Rocket Internet.
“I am both honored and excited to work alongside Ryan, Manuel and the CNC Group as we continue to build our brand into Africa’s leading financial marketplace,” said Burkly.
CNC is fully funded by Silvertree Capital (STC), a venture builder that incubates and invests into tech-related businesses targeting African consumers. The Silvertree portfolio includes businesses in e-commerce retail, financial services and sales, online marketing, travel, and web and mobile development. Manuel Koser, Co-Founder of STC is certain that in just under two years a footprint has been set across Africa and CNC is close to dominating the lead-gen space entirely.
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Click n Compare this is a great move, Nigeria is a market not to ignore especially if you are a South African corporate. Our market is too small. However, I hope that Tim and the team (no pun intended) are not going to replace the staff of Insured.ng with South Africans. Please use the local skills of Nigeria if you want to be successful avoid the tendency to do the opposite.
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Please check out our new Financial comparison website https://www.likemoney.co.za
Likemoney is a social financial comparison website that allows South African consumers to compare financial products like insurance, loans, credit cards, cellphones, broadband, investments and much more.
Likemoney is a free to use trusted and unbiased financial comparison network that helps you find the best financial products rated & reviewed by your friends and other fellow South African users.
Which site do you like? Likemoney or click & compare?