MOBOfree on Wednesday announced a 274% year-on-year increase in the total value of goods on their social marketplace platform in Nigeria. The current value of goods is $1.97 billion, up from $526 million last year.
MOBOfree attributes this jump in the value of goods to the safety of its platform, to an increasing number of repeat customers and to a renewed focus on the automotive and real estate categories of classified advertisements.
“Customers are going to the site because they are confident that buyers and sellers have been vetted. Once they experience the ease of use and added security, customers come back and use the site and are reassured on each occasion,” says MOBOfree CEO Cristobal Alonso.
Cristobal Alonso, CEO of MOBOfree.com
MOBOfree has invested heavily in safety and security with a recently launched ID verification programme in addition to a dedicated quality control team which manually reviews every single advert before launching it live.
“This increase is indicative of a growing number of Nigerian consumers willing to buy, sell and swap stuff with people they can trust, MOBOfree makes this process easier and safer,” said Alonso.
With this in mind, MOBOfree has hired local teams on the ground in Lagos to visit the largest car dealers and real estate agents. These teams on the ground serve to increase the adverts on the platform but more importantly they meet car dealers in person, check the cars and take photographs of the cars themselves to ensure that car buyers on MOBOfree get access to trustworthy car classifieds.
MOBOfree currently has over 500,000 active classifieds in Nigeria, 2-3 times more than their closest competitors.
A report on the Internet’s transformative potential in Africa by McKinsey & Company highlighted that e‑commerce will open up a new shopping experience for Africa’s growing middle class.
By 2025, it could account for 10 percent of retail sales in the continent’s largest economies, which will translate into some $75 billion in annual revenue.
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Do you think there is more space for such websites in Nigeria? The market seems to be booming and with figures like this who could argue with it? The predicted figures for 2025 are quite astounding.
I simply want to say I’m new to blogs and honestly liked you’re page. Very likely I’m want to bookmark your blog . You actually come with perfect well written articles. Kudos for sharing your web-site.
Can I simply say whhat a relief to find someone who really
nows whwt they are discussing on the web. You certainly understand how to
bring an iissue to light andd make it important. More people really need to
check thiss out and understand this sidee of the story.
I was surprised that you are not more popular siince you most certainly possess the gift.