SweepSouth to join Silicon Valley’s 500 Startups accelerator


By Staff Writer

Silicon Valley-based venture capital fund and startup accelerator, 500 Startups, has announced its 14th batch of startups, which includes the South African home cleaning service, SweepSouth.

This is the first time a local company has been selected by 500 Startups, with only a handful of African companies being chosen to join the programme in the past. Of thousands of applicants for each batch, only 2% are successful, and the prestigious and effective 4-month accelerator programme also comes with $125,000 in funding.

In the last five years, 500 Startups, lead by Silicon Valley veteran Dave McClure, has invested in 1000 companies and backed a number of well known companies such as TaskRabbit, Twilio and Gyft.

Alen Ribic, SweepSouth’s CTO who is currently working with 500 Startups’ at their San Francisco offices says, “We are meeting some of the smartest people in the industry who understand and have experience in taking a company like SweepSouth from thousands of transactions a month to hundreds of thousands.”

Launched in 2014, SweepSouth has created work opportunities for cleaners across the country, and has completed thousands of bookings in homes and offices in Cape Town, Johannesburg and Pretoria.

The advanced matching and rating algorithm has been identified as playing a significant role in the company’s success. It has experienced double digit growth since its launch and, with their inclusion in this accelerator programme, it doesn’t look set to slow down.

Alen Ribic, SweepSouth's CTO
Alen Ribic, SweepSouth’s CTO

Winners of the 2014 SiMODiSA StartupSA pitch awards, SweepSouth has attracted significant angel investment to date, lead by Vinny Lingham and Llew Claasen’s Newtown Partners, with Pule Taukobong’s Africa Angels Network (AAN) and Polo Leteka Radebe’s Identity Development Fund (IDF).

“The focus of the next four months is clear – achieve exponential growth and present our achievements in front of some of the top investors and media houses in the world. Each week we are exposed to more impressive mentors and each week our, and their, expectations grow. Its exhilarating…in a terrifying way,” says Aisha Pandor, CEO of SweepSouth.

“We hope that the experiences and international backing we have from the 500 Startups team and our local investors will set SweepSouth for a very prosperous future and help us further contribute to our country’s economy.”

Chairman of Silicon Cape, Dan Guasco says, “This is a momentous occasion in Africa’s fast emerging tech ecosystem. While there have been a number of substantial exits to global companies like Visa, Garmin, Groupon Inc., Verisign, GE,  First Data, and WPP there has been little recognition or support for early-stage startups.

“SweepSouth’s acceptance into 500 Startups validates the quality and global recognition African start-ups are starting to receive and hopefully motivates more to follow. In the words of President Obama’s recent speech in Kenya, ‘It is indeed the young who must take the lead and there is no need to look overseas to realise your dreams.”



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