wins The 2015 African Blogger Award for Business

By Staff Writer has won a 2015 African Blogger Award for Business category in the 2nd annual African Blogger Awards.


“We are pleased to have our hard work recognised,” Gugu Lourie, founder of said. “To the community of our readers, followers on Facebook, Twitter, LinkedIn and Google+ thank you, without your support the efforts of everyone involved would be wasted.”

Entries were open in five main categories including Best African Blog, Best African YouTube Channel, Best African Instagrammer, Best African Twitter profile and Best African Facebook page, as well as across 36 sub-categories.

The competition receiving over 1,000 entries from across the continent – nearly doubling the number of entries received in 2014.

Winners were chosen in four of the five main categories:

“The extensive growth in the number of entries we received this year shows that the African social influencer and blogging scenes are not as far behind the rest of the world as many people think,” says Murray Legg, co-founder of the African Blogger Awards.

“Even though blogs created and built in Africa may be slowed down by irregular connectivity, it’s clear that content is being spread across social networks like wildfire, as people across the continent use social media to connect and share their stories.”

Category winners include:

The African Blogger Awards are the first true, impartial measure of the reach, resonance and relevance of an influencer channel, and winners are chosen based on scientific metrics, rather than through peer nominations and voting.

Entrants were required to register their online properties on Webfluential, a platform that give brands and the marketing industry, including advertisers, public relations agencies and media buyers, an independent measurement of the most relevant online and social influencers to include in their campaigns.



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