24.3 C
Tuesday, May 21, 2019
Home Breaking News South African e-commerce sites are popular in Nigeria

South African e-commerce sites are popular in Nigeria

South African e-commerce sites are popular destinations for Nigerian online shoppers, a trend which points towards great business opportunities.

This is established in a survey conducted by Ipsos on behalf of PayPal and FNB. The survey captured e-commerce trends in South Africa and said the market was about to explode.

The survey found that 30% of Nigerian cross-border shoppers have purchased goods from South Africa in the past 12 months.

The research also showed that Nigeria has a higher propensity from its internet users to shop online than South Africa. The survey found that 70% of South African internet users are shopping online or expecting to shop online in future. South Africa has the second largest number of potential online shoppers, compared to Nigeria (89%) and Kenya (60%).

The research observed that “With South Africans and shoppers from elsewhere turning to online shopping, it is clear e-commerce will continue to grow in the country.”

The research found that 22% of South Africa’s internet users have made purchases online and 48% expect to do so in the future.

About 50% of online shoppers who own a smartphone or a feature phone have used it to shop online, while an additional 21% expect to do so in the future.

In regard to browser preferences, 45% of mobile shoppers prefer to shop by using an app while 26% of mobile shoppers prefer to shop from a mobile browser.

The research found that the most popular shopping categories for South Africans online are digital goods (purchased by 52% of online shoppers in the past 12 months), event tickets (purchased by 50%), travel or transportation (45%), and fashion, consumer electronics and physical entertainment (all purchased by 38%). Looking at future behaviour, 58%-70% of online shoppers indicate that they expect to spend the same or more on those categories online next year.


Please enter your comment!
Please enter your name here

Must Read

Smile Telecoms Appoints Ex-MTN South Africa As New Group CEO

Ahmad Farroukh, a former CEO of MTN South Africa, has been appointed as Group Chief Executive Officer of Smile Telecoms. Farroukh is currently group executive...

Telkom’s Chairman-In-Waiting Sello Moloko Buys Stake in Tech Firm KID

Sello Moloko, Telkom's chairman-in-waiting, has bought a 40% stake in Knowledge Integration Dynamics (KID) for an undisclosed amount. Moloko has acquired the shareholding in KID...

African Bank Launches MyWORLD, A New “Shared Banking” Account

African Bank today officially launches its transactional banking offering called MyWORLD to South Africans. The bank said the introduction of MyWORLD has elevated it to...

VALR Launches Bitcoin-Rand Trading

VALR, a digital asset trading platform, is planning to launch rand trading, enabling its customers to buy Bitcoin with rand. The company said trading will...

How AI Is Transforming Business Travel

by Anique Drumright It’s no secret that the travel industry has become digital-first over the last several years. In fact, research shows that 60% of leisure and about...