With its ultra-dynamic proportions, elegantly sporty lines, low-slung silhouette and innovative design features, the new BMW i8 represents a new generation of sports car.

Bringing together hallmark features of the BMW brand with the design language developed specially for BMW i cars creates a progressive aesthetic which faithfully communicates the performance attributes, efficiency and innovative premium character of the plug-in hybrid sports car.

The launch of the new BMW i8 sees the world’s first sports car to be purpose-built with sustainability in mind complete its journey from vision to reality.

Its unmistakable, emotion-stirring looks can be put down to a prototype design that was first unveiled in the guise of the BMW Vision EfficientDynamics, meticulously refined for the BMW i8 Concept exhibited at the 2011 Frankfurt Motor Show and now adopted virtually unchanged for the production version.

Both the exterior and interior of the emotionally-led 2+2-seater embody a revolutionary, pioneering take on the Sheer Driving Pleasure for which BMW is renowned. Clean, minimalist lines, homogeneous surfaces defined by a small number of crisp edges and function-focused details underline the forward-looking nature of the BMW i8.

Its design signals lightness, safety, efficiency and pure driving pleasure – stand-out qualities that the new BMW i8 plug-in hybrid sports car shares with the new BMW i3, its pure-electric sibling conceived for agile and comfortable urban driving.

The central element of the Life module is the carbon-fibre-reinforced plastic (CFRP) passenger cell. The Life module is fixed to the aluminium Drive module, which houses all the drive and chassis technology. This distinctive two-way split is reflected on both the outside and the inside of the car by the visible layering and intertwining of different surfaces, with three-dimensional and flowing transitions between the Life module and Drive module accentuating the dynamic appearance of the new BMW i8.

The new BMW i8 featrues a wide range of BMW ConnectedDrive features: options include DriveAssist package with High Beam Assist, rear view camera, Surround View, Speed Limit Info display and Collision and Pedestrian Warning with City Braking function; internet access; standard features include Intelligent Emergency Call, BMW ConnectedDrive Services with Concierge Service and Real Time Traffic Information along with mobility services developed specifically for BMW i, such as the BMW i Remote app and BMW TeleServices.


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