Author: Seati Moloi
In South Africa, we often speak passionately about “supporting local”, yet too often, that support stops at words. For local brands, especially those in the technology sectors, access to large-scale retail opportunities and meaningful corporate partnerships remains one of the biggest hurdles to growth. That’s why Telkom’s recent R400 million Summer Campaign is such a powerful statement, not just in marketing terms, but in what it represents for South African innovation. By featuring Khoi Tech devices in this national campaign, Telkom is doing more than selling products; it’s investing in local capability, affirming confidence in South African talent, and showing…
As South Africans, we often speak about our love for innovation, yet we hesitate to truly embrace the local ingenuity shaping the future. Now, more than ever, we must recognise and support the brilliance that originates within our borders. Take a bold step into the future with home brewed ground-breakingtechnologies that are redefining the way we approach everyday life, wellness, fitness and audio technology. Choosing South Africa’s Future Over Marketing Gimmicks Let’s start with addressing the elephant in the room: South Africans obsession with international brands. It’s no secret that these brands dominate our choices, not necessarily because of superior…
In recent years, the landscape of workplace wellness has undergone a remarkable transformation, propelled by a surge in commitment to innovation and technology. This evolution, catalysed further by the aftermath of the Covid-19 pandemic, has seen traditional approaches give way to a more holistic and integrated methodology. The pandemic, while devastating in its impact, has also served as a catalyst for innovation in healthcare. It has underscored the critical need for novel technologies capable of swiftly addressing healthcare challenges, particularly in environments where resources are limited. From this necessity arises a pressing demand for innovative solutions that enhance health outcomes…