Author: Phil Pelucha

AI is already here. Not just in business, in the political and electoral landscape too. And right now, the referee doesn’t understand the rules of its own game. Days before telling political parties they must label their AI-generated content, South Africa’s own Electoral Commission posted an AI-altered image to promote voter registration. Nobody flagged it internally. Nobody labelled it. If the body writing the rulebook can’t follow its own draft rules, what hope does anyone else have? I said something close to this on national television earlier this year. Mandatory labelling of AI-generated campaign content wasn’t optional, I said, it…