Author: Mirriam Mathebula

MTN realised early that there would be a growing need for more personalised solutions to match the increasingly segmented tastes of the fast-growing digital market. Customer data was telling us that far more robust offers were needed and a move away from a one-size-fits-all approach would provide an edge that the market wanted. Underpinned by a firm belief that everyone deserves the benefit of a modern connected life, we have been working hard to drive change that matters in this space. This trend is one reason why we have added more dynamic, affordable, personalised, localised and, segmented offers and other…