The past few years have sparked significant change in society and the global (and local) economy. Most businesses, where possible, transitioned to working remotely and quickly became the new norm for businesses and consumers alike. People have changed the way they work, socialise, and even shop. E-commerce and on-demand delivery have seen rapid growth, spurred by the global pandemic and various lockdowns, which interrupted traditional buying behaviour and diverted consumers online. Now, as the pandemic slows into an endemic stage and society moves towards a state of normality, one should ask whether these changes are here to stay and, if…
The mere act of using your phone or computer to order things that you need, which then show up at your door within hours still seems quite magical. Add to this that those few clicks could boost South Africa’s economic recovery, and the thought becomes quite astonishing. But, it’s true. Offering convenience, accessibility and choice to South African consumers, e-commerce could have a key role to play in driving economic growth through innovation, increased productivity, and delivering on better customer experiences. And with South Africa recording its first economic contraction since the 2008 global financial crisis in 2020, this is…