Author: Jostein Birkeland

It would be impossible to fix a city’s traffic congestion by widening a single busy highway. Yet today’s conversation around IT efficiency risks falling into the same trap, focusing on the most visible pressure point while overlooking the broader system at play. Over the past year, headlines have zeroed in on the environmental impact of artificial intelligence. While these concerns are valid, this limited focus loses sight of the broader picture. In reality, the bulk of data centre energy demand does not come from AI-centric computing, but from the vast base of mainstream IT that underpins corporate IT estates. In…