Author: JG Pons

The evolution of the way we live and work has historically been defined by two things: technological advancement and the changing wants and needs of the next generation. In 2023, these two things have never been more inextricably linked, with technology being used by Gen Z and Millennials to disrupt industries to align with their values, and top among these is sustainability. Consumers demonstrate a desire to be more eco-conscious in their consumer purchases and increasingly invest in products that are built to last. For example, last year in the UK, 38% of consumers decided to pay extra for a…