Author: James Hickman

The power of big data and predictive analytics has captured the world’s imagination and added urgency to the rush towards data privacy for many years. For instance, a decade ago a US department store aptly named Target made headlines when it revealed it could predict when a mother was pregnant and when she would likely give birth, enabling it to send targeted baby goods coupons to her at the right moment. There have been too many of these big-ticket announcements to list in a single article, but the point is that big data, and advancements in artificial intelligence (AI) and…