Author: Carl Karusseit

Many consumers are open to receiving more than just rands and cents-based transactional communications from their favourite brands. While transmitting secure statements at scale via email and mobile is indeed a sure-fire way to cut costs, the electronic delivery of transactional documents can also be used to create new customer touchpoints. The proper balance, however, must be struck between necessary ROI (Return on Investment) imperatives and overarching CRM (Customer Relationship Management) strategy. Multichannel digital document presentment has emerged as such an effective cost-saver compared to paper-based equivalents that the electronic transmission of statements has historically been housed within Accounting as…