Author: Anton Gillis

Here is an uncomfortable truth. While 77% of South African hoteliers say they are actively exploring new technology to streamline their operations, fewer than 38% are using AI in revenue management, and more than a third have no AI strategy at all. That’s according to the 2025 HAMAC South African Hoteliers Report, reflecting a sector collecting brochures and calling it progress. Globally, hotels using AI-driven revenue management report an estimated 17% increase in total revenue compared to those still relying on traditional methods, with over 86% of hoteliers internationally already depending on AI for forecasting and demand analytics. South African…