Author: Agency

By Gennaro Cuofano,  WordLift When Larry Page and Sergey Brin invented PageRank back in 1996, they had one simple idea in mind: Organize the web based on “link popularity.” In short, in the universe of pages existing in a (at the time almost) shapeless web, Page and Brin wanted to organize that information to make it become knowledge. The logic was pretty simple, yet extremely powerful. First, if a page was connected to multiple pages, which in turn linked back to it, that page improved in relevance. Also if a page had less links from other pages, yet those pages were…