Packard Bell has announced the launch of its first-ever smartphone, the Daytona G16 Pro, marking a significant expansion for the iconic technology brand. Blending premium performance with intelligent features, the Daytona G16 Pro debuts alongside a groundbreaking, fully AI-generated advertising campaign — an industry first for the company.
The Daytona G16 Pro is engineered for creators, professionals, and everyday users who demand speed, style, and smart functionality at a competitive price. Powered by Android 15, with up to 128GB storage and equipped with an advanced triple-lens camera system, the device delivers seamless multitasking, enhanced photography, and all-day battery performance.
“Our entry into the smartphone market represents a bold new chapter for Packard Bell,” said Ross Tucker, Country Manager/General Manager for Packard Bell in South Africa.
“The Daytona G16 Pro embodies our commitment to innovation, performance, and intelligent design. Launching it with an AI-generated advertising campaign reflects how deeply artificial intelligence is shaping both technology and creativity.”
Intelligent Performance Meets Refined Design
The Daytona G16 Pro features:
- Display: Large 6.75″ screen with immersive viewing (6.75″ LTE)
- Memory: 6 GB RAM for smooth performance
- Storage: 128 GB internal storage
- Dual SIM: 4G LTE Dual SIM support for flexible connectivity
- Camera: 50MP Dual Pixel AI camera. Rear: 50MP + 0.08MP | Front: 13MP
- OS: Android 15 + Octa-core Processor
- Includes: USB Type-C Charger & Transparent Protective Cover (free)
Designed with a sleek aluminium frame and edge-to-edge display, the Daytona G16 Pro combines premium aesthetics with value. Available at retailers nationwide, it comes with a free charging cable and a protective cover, providing South African consumers with more for less.
An Industry-First AI-Generated Campaign
To introduce the Daytona G16 Pro, Packard Bell partnered with creative technologists to produce a fully AI-generated advertising campaign — from concept development and scriptwriting to visuals, audio, and motion graphics. The campaign is inspired by Mzansi’s people and places, featuring a diverse crowd of urban-living Gen Z’ers dancing and taking selfies in a nightclub, alongside the advert’s catchy theme tune — “Ring My Bell.” The campaign demonstrates how AI can unlock new creative possibilities while accelerating production timelines in a fast-paced market.
“The Daytona G16 Pro is a product born in the AI era,” added Ross Tucker.
“It felt only natural to showcase it through a campaign created with the very technology that defines its spirit.”
The AI-powered campaign is now live globally across digital, social, and broadcast platforms.
Availability
The Packard Bell Daytona G16 Pro is currently available from R1,999 through select South African retailers, including Bash (HiOnline), TFG, Makro, Takealot, and Amazon.
