B2Press transitions from managed service to self-service press release distribution platform after decade of operational buildout. – Embeds guaranteed media coverage through structured media agreements and distribution infrastructure. – Positions press release distribution as indexed visibility layer in AI-powered search environments.
Amsterdam-based PR software B2Press has restructured its operating model by 2026, transitioning into a self-service press release distribution platform built on a know-how developed over the past decade.
Founded as a managed press release distribution provider, B2Press spent ten years building direct relationships with international news agencies and media databases before converting that network into software infrastructure. B2Press’s distribution network now spans more than 75 countries and 24 languages, connecting to over 300,000 journalists through 30 global news agencies.
Managing Partner of B2Press, Ediz Tokabaş commented on this transition: “The shift removes subscription commitments in favor of a pay-as-you-go PR model, allowing organizations to purchase campaign-specific access without entering long-term retainers. What previously required account management and manual coordination is now embedded in a dashboard-based B2Press platform designed to standardize global media outreach across regions and sectors.
The productization of that infrastructure reflects a wider financial logic in communications: Reducing fixed advisory costs while converting distribution into a measurable operational expense. In effect, press release distribution becomes transactional rather than retainer-driven, aligning communications budgets more closely with specific announcements.”
B2Press guarantees media coverage
The phrase “guaranteed media coverage” has historically been contentious in public relations, where outcomes often depend on editorial discretion. B2Press structures the concept differently, anchoring it in pre-existing distribution agreements with news agencies and syndication partners rather than speculative pitching.
In practice, “guaranteed” refers to confirmed distribution within selected markets via established agency pipelines, rather than a promise of organic newsroom pickup. The distinction matters. The model ensures indexed publication and syndication across participating outlets, while preserving editorial review standards before release.
To obtain guaranteed media coverage, the four defined steps on B2Press’s press release distribution platform are followed:
- Account Activation: Users create a dashboard account to access the B2Press platform.
- Audience Targeting: Campaigns are configured through segmented distribution by geography, sector, and language.
- Content Submission & Localization: Press releases are submitted or prepared with translation and editorial review for local compliance.
- Guaranteed Distribution: Approved content is routed through partner agencies and media channels under structured placement agreements.
Guaranteed media coverage starts with strong distribution channels. B2Press works with more than 30 international news agencies. Press releases distributed through these agencies reach thousands of verified media outlets that trust official feeds as reliable news sources. Because of this credibility, most releases are published directly without additional editorial review. This structure turns each press release into legitimate news content rather than a promotional announcement, forming the foundation of B2Press’s guarantee.
Editorial control in an AI-influenced media system
As AI-powered search environments reshape how information is surfaced, the mechanics of content distribution have taken on additional significance. B2Press integrates AI-assisted tools into its workflow, but retains human editorial oversight before syndication.
The hybrid model serves several functions. AI systems assist with formatting, headline structuring, and compatibility checks aligned with digital indexing requirements. B2Press’ human editors then review for accuracy, localization, and regulatory compliance across jurisdictions.
This layered review reduces the risk of spam filtering or automated rejection, a growing concern as newsrooms deploy algorithmic screening tools. In multilingual markets, localization also ensures that terminology and legal references align with regional standards. The result is not automated mass submission, but a structured pipeline in which technology accelerates processing while editorial discretion remains intact.
Measuring PR beyond traditional SEO
Public relations measurement has historically relied on impressions, advertising value equivalency, or backlink counts. In the current environment, those metrics are increasingly insufficient.
B2Press incorporates an AI Visibility Score into its reporting framework, designed to assess how distributed content appears across indexed media sources and AI-generated outputs. The premise reflects a broader industry observation: LLMs and AI search systems draw extensively from established news archives when generating summaries and responses.
Syndicated media placements therefore function not only as publicity, but as structured discoverability infrastructure. Indexed news content becomes part of the information layer from which AI systems retrieve and synthesize data.
“Companies are no longer measuring exposure only through clicks or impressions. They want structured, guaranteed media coverage that feeds into AI-powered information discovery and demonstrates measurable PR performance,” Tokabaş said.
That shift reframes press release distribution as a form of data positioning within AI-powered search environments rather than solely a media relations exercise. The emphasis moves from immediate traffic spikes to durable presence in machine-readable news ecosystems.
A decade of experience, reengineered as a self-service platform
The transition of B2Press into an end-to-end press release distribution platform does not represent a reinvention of public relations so much as a restructuring of its infrastructure. By formalizing guaranteed media coverage through distribution agreements, embedding measurable PR performance metrics, and aligning press release distribution with AI-powered search environments, B2Press illustrates how communications is being recast as a software-defined operational layer rather than an advisory retainer model.
In that context, the B2Press platform becomes less about promotional amplification and more about converting global media outreach into standardized, reportable infrastructure, a shift that mirrors broader digitization trends across marketing, finance, and enterprise software.
