In a move set to democratise mobile innovation, Huge TNS, a subsidiary of JSE-listed Huge Group Limited, has launched a new MVNO (mobile virtual network operator) capability designed to break the high-cost, high-complexity model that has long reserved the market for major banks and national retailers.
This breakthrough means that, for the first time, South African organisations of any size can embed mobile connectivity directly into their services and customer activities. They can do this without the need for significant capital investment, lengthy implementation timelines, or the technical complexity ordinarily associated with building an MVNO from scratch.
The proposition is a simple, cost-effective gateway to capabilities that have traditionally been out of reach.
Instead of treating mobile as a mere operational cost, companies can now leverage it to improve customer relationships, differentiate their offerings, and build long-term, compounding value.
A Clearer Competitive Edge for SMMEs
Huge TNS has designed its proposition specifically for SMMEs and enterprises looking to shift from transactional to strategic competition. By embedding mobile connectivity into an existing service, organisations can create attractive incentives for customer acquisition, build ongoing engagement mechanisms, and open a personalised communication channel that directly strengthens loyalty.
This approach is already changing how partners view customer economics, transforming mobile from a technical project into a direct lever for growth. It allows businesses to compete on the unique value they provide, rather than on price alone.
Removing Decades of Structural Barriers
The MVNO market has historically been inaccessible, with build costs often ranging from R20 million to R100’s of millions. Huge TNS has completely removed this barrier, enabling partners to start at an almost zero cost, test real-world demand, and scale at their own strategic pace.
“I always wanted an MVNO at my disposal, but the traditional economics made it impossible for most businesses,” said Douglas Reed, Commercial Director at Huge TNS.
“Our latest innovation changes this dynamic. It gives organisations access to the commercial firepower that only large participants have enjoyed. When you combine our network platform, our buying power, and the ingenuity of our partners, you unlock opportunities that did not exist before.”
Douglas Reed. Huge Connect
A Platform Built for Scale
Driving this new capability is Huge NXTGN (pronounced next-gen), the company’s cloud-native MVNE platform integrated with the MTN network. The platform is engineered for secure, low-latency, and stable performance, supporting millions of card-present transactions daily, making it ideal for environments where service quality directly impacts revenue.
For partners, the model includes an annuity revenue-share structure that doubles traditional commission structures.
“We’re trying to remove the obstacles that have long made this type of innovation inaccessible to a broader audience in SA. As with all of our propositions, we prefer to collaborate and grow with our partners,” says Reed.
Leading by Example
Huge TNS has already applied this embedded-mobile model to its own portfolio. Every customer who takes the Huge TNS Infinity Voice Bundle now receives a Huge SIM loaded with 3.5GB of mobile data each month, delivering immediate value, strengthening retention, and enhancing the perceived benefit of the bundle.
“This represents real-world, practical, everyday value that customers feel immediately,” Reed said. “Our SIM allows us, and our partners, to innovate without friction. It is about turning connectivity into a strategic advantage.”
Looking ahead, Huge TNS plans to continue expanding the platform in line with partner demand, viewing embedded mobile connectivity as a fundamental catalyst for new business models across multiple sectors.
