iStore, South Africa’s only Apple Premium Partner, is proud to bring the highly anticipated iPhone 17 range to customers this September. With more value, more peace of mind, more network choice, and more expert support than ever before.
The iPhone 17 range, including the all-new iPhone Air, will launch on 19 September 2025, with pre-orders opening on 12 September 2025. This launch represents more than just the latest iPhone at iStore, it’s a testament to two decades of iStore being South Africa’s ultimate home of everything Apple, where customers don’t just get iPhone — they get iPhone and so much more.
Chris Dodd, CEO of iStore South Africa, said: “Two decades ago, we set out to bring the very best of Apple to South Africans. As we bring the all-new iPhone 17 and iPhone Air to our customers, that commitment remains. With iPhone 17 at iStore, each customer purchase is supported by expert service, market-leading trade in options, free value like iCare Plus and a choice of the major cellular networks under one roof.”
Beyond the Product: The Complete iPhone 17 Experience
What sets iStore apart isn’t just product availability, but a comprehensive Apple ownership experience built from 20 years of empowering customers:
- More Cash Back, More Value – Trade in up to five devices — iPhone, Mac, iPad, Apple Watch, PC, or Android smartphones — and receive up to R23,000 cash back straight into your account to use towards your new iPhone 17 or iPhone Air. Start your trade-in valuation online or at any iStore. Learn more.
- More Networks, More Flexibility – Upgrade your current Vodacom, MTN or Telkom contract – all under one roof – keep your number, and enjoy a smooth, hassle-free upgrade to the latest iPhone. Or take out a new contract on any of these networks on a plan that suits you.
- More Peace of Mind with iCarePlus – Every iPhone comes with complimentary iCarePlus (valued at R1,999), covering screen repair, extending warranty, and guaranteeing at least a 55% buy-back value after 24 months. Additional warranty, damage protection, and hassle-free screen/battery replacements are also available via affordable monthly subscriptions. Learn more.
- More Delivery, More Your Way – Enjoy free, fast delivery nationwide — whether it be “within the hour” (RightNow), Same Day, Next Day or through scheduled deliveries. Customers can also choose to Pick Up their online order* in-store within minutes of placing it.
- More Support, More eSIM Expertise – From free setup and training to seamless data transfers, iStore’s Apple-trained specialists make upgrading effortless. And with the new eSIM-only iPhone 17 Air, iStore’s dedicated cellular and eSIM experts are ready to guide customers every step of the way – from activation and setup to ongoing support – on all 3 major networks (Vodacom, MTN and Telkom).
Availability and Access
Online Pre-orders for cash purchases and cellular contracts at iStore open 12 September 2025. Once launched on 19 September, the new iPhone range will be available across all 38 stores nationwide, online at istore.co.za, or via the iStore app.
*In-store pickup for iPhone 17 and iPhone Air only available after in-store launch on 19 September 2025.
