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Home»News»Lesaka Gains 89K New Grant Users, Eyes 20% Market Share
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Lesaka Gains 89K New Grant Users, Eyes 20% Market Share

Staff WriterBy Staff Writer2025-05-11No Comments1 Min Read
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Lincoln Mali. Image source -Leadership Conversations
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Fintech company Lesaka (formerly Net1 UEPS) reported adding 89,000 new EasyPay Everywhere (EPE) users in Q3 2025, increasing its market share among social grant recipients to 13%. The company now serves 1.7 million grant beneficiaries and aims for 20% market penetration within 3-5 years.

Post Bank Challenges Drive Growth

CEO Lincoln Mali credits Lesaka’s growth to competitors’ struggles, particularly Post Bank’s Sassa card expiration issues.

“Operational challenges at Post Bank, particularly around expiring Sassa [South African Social Security Agency] cards, led many of their customers to seek alternative banking providers,” Mali told the Sunday Times.

“Our strong brand and extensive distribution network enabled us to capture a significant share of this migration … and this contributed meaningfully to our market share gains.”

Key Business Improvements

  • Redesigned branches & cards to resemble traditional banks

  • Faster onboarding with instant account activation

  • Expanded loan offerings, now up to R4,000 over 9 months (from R2,000)

  • 59% loan book growth (R808m) with regulated credit services

Financial Performance

  • Consumer revenue ↑32% (R445.8m)

  • Merchant division ↑58% (R782m)

  • Full-year revenue forecast: R10bn-R11bn

African Expansion Plans

Lesaka now operates in Namibia, Botswana, Zambia, and Kenya, with more acquisitions planned.

“We aim to be southern Africa’s leading fintech,” Mali stated.

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