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Home»Entertainment»Underserved Segments And Emerging Markets In Finance
Entertainment

Underserved Segments And Emerging Markets In Finance

Thurgood MashianeBy Thurgood Mashiane2025-04-09No Comments3 Mins Read
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Fintech (financial technology) on smart phone concept. Jirsak / Shutterstock.com
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The evolution of global finance is accelerating at an unprecedented pace, creating new opportunities to address financial disparities and underserved markets. Historically, traditional banking systems excluded vast segments of society, limiting access to essential financial tools. However, fintech innovations, alternative lending models, and embedded finance solutions are now bridging these gaps, fostering a more inclusive and equitable economic landscape.

“Financial inclusion isn’t just about equity—it’s about unlocking untapped economic potential and building stronger communities,” says Lechi Zhang, a fintech expert.

The Underserved: A Global Perspective

According to a World Bank report, 1.4 billion adults worldwide remain unbanked, primarily due to geographic isolation, financial illiteracy, and systemic inequities. SMEs—representing over 90% of global businesses and more than half of worldwide employment—struggle to secure financing due to insufficient credit histories and limited collateral. Immigrant entrepreneurs, despite their innovation potential, often face additional obstacles like regulatory hurdles and limited access to professional networks.

While these barriers persist, financial leaders, policymakers, and fintech innovators are actively working to create more inclusive solutions. Mobile banking, blockchain, and fintech platforms are helping democratize access to capital and streamline financial transactions.

“Transformative fintech solutions aren’t just about technology—they’re about bridging gaps and creating opportunities where they didn’t exist before,” Zhang emphasizes.

Bridging the Gap

Leaders in fintech have identified overlooked opportunities and are actively empowering minorities and SMEs through targeted financial solutions. Zhang’s work provides critical financial strategies to historically excluded groups, ensuring they have access to tailored lending and advisory services.

In his Hackernoon article, Zhang highlights how immigrant entrepreneurs face systemic financial inequities despite being among the most resilient and innovative business leaders.

“Supporting immigrant entrepreneurs isn’t charity; it’s a smart investment in resilience and innovation,” he asserts.

Beyond lending, innovative financial models such as revenue-based financing and alternative credit scoring allow these entrepreneurs to bypass traditional banking limitations. Digital lending platforms are leveraging AI-driven risk assessments to approve loans with greater accuracy, creating a more accessible and efficient system.

As a speaker at multiple conferences, Zhang has shared insights on how fintech solutions are not only addressing financial gaps but also driving long-term economic resilience in emerging markets.

The Role of Fintech in Underserved Markets

Fintech is transforming financial services in underserved markets by breaking down traditional barriers and introducing alternative pathways to credit and banking:

  • Alternative Credit Scoring – Utilizing utility payments, rental history, and digital transactions as financial indicators to grant access to loans.
  • Blockchain & Digital Microfinance – Securing transactions with lower costs and increasing transparency in financial dealings.
  • AI-Powered Lending – Improving credit evaluations, detecting fraud, and offering personalized financial services.

“We’re moving toward a future where financial inclusion is the standard, not the exception,” Zhang explains. “By leveraging emerging technologies, we can create a more transparent, equitable, and efficient global financial system. ” Zhang says.

As financial technology continues to evolve, innovators, policymakers, and investors must collaborate to ensure these advancements reach those who need them most. The future of finance isn’t just about disruption—it’s about transformation, accessibility, and economic empowerment on a global scale.

“Ultimately, the financial sector is undergoing a seismic shift, with technology driving unprecedented levels of inclusivity and efficiency. Leaders in fintech are shaping this transformation, ensuring that underserved markets—whether SMEs, immigrant entrepreneurs, or entire developing economies—are no longer left behind.”, Zhang concludes.

Through strategic investment, policy innovation, and cutting-edge financial tools, fintech pioneers are not only rewriting the future of banking but also unlocking global economic potential that benefits society as a whole.

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Thurgood Mashiane

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