Germany-based Pyramid GmbH has taken a bold step towards global expansion by launching Pyramid Africa, a subsidiary aimed at tapping into Africa’s dynamic and growing market. Andre Van Der Merwe, appointed as General Manager, will lead this new venture.
This strategic move emphasises Pyramid GmbH’s commitment to diversification and its recognition of Africa’s vast economic potential. With its abundant resources and rapidly developing economies, the continent offers fertile ground for businesses seeking growth and meaningful impact.
Van Der Merwe, a seasoned leader with deep expertise in African market dynamics, is tasked with steering Pyramid Africa toward innovation and long-term success. His leadership will be key in navigating the complexities of the region, building strong local partnerships, and aligning the subsidiary’s objectives with Pyramid GmbH’s global vision.
Reflecting on the appointment, Pyramid GmbH emphasised the importance of leaders who not only possess exceptional business acumen but also have a nuanced understanding of the cultural and economic intricacies of the markets they serve.
This expansion builds on the solid foundation established by the July 2023 merger of faytech AG and Pyramid Computer GmbH, which formed the Pyramid Group, a powerhouse in IT products and solutions.
Pyramid Africa’s entry into the market will focus on strengthening the presence of faytech-branded products, renowned for their quality and innovation.
Faytech, a leader in IT solutions for medium and large enterprises, is known for designing and developing cutting-edge products that address future megatrends in digital automation. Its impressive clientele includes global giants such as Bechtle, Continental, Honeywell, Unilever, Bosch, Komatsu, and Qualcomm.
Among its flagship offerings is the 10.1″ Industrial Tablet IP65, designed for demanding environments—a product that Pyramid Africa will prominently feature in its portfolio.
This new chapter represents a significant milestone for both Pyramid GmbH and faytech, combining global resources with local expertise to create value for African markets.
Under Van Der Merwe’s leadership, Pyramid Africa is poised to contribute to the continent’s economic development, enhance its parent company’s global footprint, and deliver innovative solutions tailored to the region’s unique needs.
