Soweto-based technology company Khoi Tech founded in 2020 established itself as a formidable presence in South Africa’s technology landscape. After completing its initial research and development phase, with the support of Telkom’s Future Makers enterprise development programme, Khoi Tech emerged as an innovative force in the industry.
Khoi Tech disrupted the consumer electronics market, traditionally dominated by foreign brands, with the launch of its flagship product, Khoi Afriwatch1 health and fitness smartwatch. Expanding beyond hardware, Khoi Tech also developed proprietary software platforms that integrate its wearable IoT devices, providing innovative, data-driven solutions for the health-tech and sports analytics sectors.
From the outset, Khoi Tech has pursued a clear vision that is to embed African aesthetics deeply into its identity, designs, and intellectual property. This approach has enabled the company to carve out a distinct presence in a competitive industry, building a brand that resonates on a meaningful level with people. Now, as Khoi Tech rejuvenates its brand, it is eager to advance its mission further by integrating African art into its world-class technologies. Over the years, the company has become recognized for its commitment to localizing technology and demonstrating that African tech solutions hold valuable potential for the global market.
“Khoi is passionate about putting Africa in the technology map. Taking the leap to place African ingenuity at the heart of global technology, it has grown to rival some of the world’s biggest technology players. Now, with a strong market footprint and a reputation for Africanizing world-class technologies, Khoi Tech is ready to enhance its brand identity, scaling new heights while staying true to its identity. We will be adding new brand elements to our existing offering as well as upcoming exciting products where tech meets African art,” said Seati Moloi, Khoi Tech’s Founder and Chief Executive Officer.
In a world where technology is advancing at a blistering pace, Khoi Tech is not just keeping up but being competitive through innovation, agility, and a passion for contributing towards enhancing Africa through technology. The brand refresh signifies more than an updated look. It marks Khoi Tech’s evolution, signaling its readiness to push boundaries and solidify its role as a true competitor on the global stage.
Staying true to our mission of using technology to enhance people’s lives, the brand refresh will maintain the essence of Khoi Tech’s identity while embracing a fresh and bold visual aesthetic, sharper messaging, and enhanced market strategies. While honouring its African identity, Khoi Tech’s new brand image promises a streamlined, professional look that speaks to global audiences without diluting its African essence.
With this rejuvenation, Khoi Tech aims to strengthen its role as a bridge between African innovation and the global market, positioning itself as an accessible, customer-oriented technology brand. Beyond its products, Khoi Tech embodies Africa’s unique perspectives and aspirations within a tech-driven world. The company reaffirms its commitment to staying deeply rooted in African culture and resilience while developing technology that competes on a global scale. This includes a dedication to innovating solutions that address uniquely African challenges. Khoi Tech’s brand promise remains unchanged, which is to enhance lives of its customers through technology. #EnhanceYourLife
Reflecting on its journey, Khoi Tech has embraced a distinct approach that celebrates African heritage and in particular the Khoisan tribe as a core part of its brand identity. Khoi has developed its own registered design, featuring vibrant patterns as well as the Khoisan iconology and artistry, seamlessly blending with the much-loved African pattern inspired by the ama-Ndebele African tribe.
Khoi Tech’s brand refresh embodies a balance of tradition and innovation, setting a powerful example of how technology can be both inclusive and transformative.
