None of us are qualified enough to deal with what the disruption technology intelligence is bringing upon us. This is going to require a new and updated version of ourselves. Communication disruption can impact organisations in various ways. It can create both challenges and opportunities that leaders and teams must navigate effectively to stay competitive and relevant in today’s fast-paced digital landscape.
One significant impact of communication disruption is the need for organisations to adapt to new technological tools and platforms. With the rise of social media, instant messaging, and other digital channels, traditional modes of communication may become less effective. Organisations must be agile in adopting new technologies and communication strategies to reach their target audiences efficiently.
Otherwise, you might just be another used to be like once upon a time household name of photography Kodak. Remember, Kodak’s downfall which still stands as a constant reminder of the perils of complacency and the importance of embracing innovation.
In 1975, Kodak employee Stephen Sasson made a groundbreaking discovery – the digital camera. However, the company’s leadership, fearing disruption to its lucrative film business, rejected the invention. This fateful decision paved the way for Kodak’s eventual downfall.
Kodak’s reluctance to adapt to the changing technological landscape proved to be its undoing. While competitors like Sony embraced digital photography and flooded the market with innovative products, Kodak remained stack to its outdated film-based technology.
As digital cameras became increasingly popular, Kodak’s market share collapsed, and its once-dominant position in the photography industry evaporated.
The story of Kodak, Blackberry and many other companies is a warning tale for businesses of all sizes as it highlights the importance of staying ahead of the curve and being open to new ideas.
Overall, communication disruption demands that organisations embrace change, invest in digital literacy and skills, and prioritise transparency and authenticity in their communication efforts. By staying ahead of the curve and leveraging disruption to their advantage, organisations can not only survive but thrive in a rapidly evolving communication landscape.
In today’s ever-evolving world, the lesson is clear: Don’t cling to the past; Embrace the Future.
- Andile April, Media and Communication Enthusiast
