Maserati unveils the GranCabrio Folgore, a four-seat all-electric convertible, marking a significant shift in their lineup.
The Italian carmaker says the GranCabrio is an invitation to live life to the fullest.
“An exclusively Italian interpretation of driving through life with the top down.”
A Passport to Pure Pleasure
“For those who want to savour the best life has to offer. For those who crave grand tours that are all about enjoying every moment to its fullest. The new GranCabrio is an icon evolved,” says Maserati.
A modern enigma resolved: a finely tailored balance of tradition and innovation, raw track-bred engineering and Italian elegance. “GranCabrio represents this duality in its most essential and liberating form,” says Maserati.
Crafted with the latest technology, sleek digital surfaces complement artisanal elements for a cockpit that is as inviting as essentially GranCabrio.
“The GranCabrio lifestyle within a touch.”
Maserati’s “IT TURNS YOU ON” campaign, featuring Damiano David
Officially kicking off Folgore Day and infusing all the energy of Maserati’s new era was the official launch of the “It turns you on” campaign, starring the fascinating and seductive Italian musician and singer-songwriter Damiano David, who has climbed the world charts with the rock band Måneskin that he fronts with his unmistakable voice.
In a 90-second film, whose creative concept was developed by the communication agency Naïve and produced by Buddy Film, the internationally renowned Italian director Gabriele Mainetti – supported by exciting shots by director of photography Diego Indraccolo – and the talented photographers Paolo Zerbini and Max Sarotto, creators of the campaign stills, put their name to a story that exalts and celebrates everything Maserati: passion, vision, innovation, the Italian spirit, intuition, dedication and enthusiasm. The style overwhelms and enraptures, in terms of how we appear, how we stand out from the crowd and how we simply live our lives.
The atmosphere and the opening notes are typical of the Dolce Vita, full of that sophisticated yet easy-going Italian spirit admired and beloved all over the world. A thriving young man drives away in his car, a Maserati GranTurismo Folgore; his magnetism immediately and naturally lights up his surroundings and catches people’s eyes. Damiano David is at the wheel of Maserati’s first 100% electric car: this star storyteller comes together with an icon of the Trident, capable in its Folgore version of transmitting all the energy of the advancing, conquering new.
The central theme is life and how it seizes and lights up the heart, enjoyed on board Maserati’s three Folgore creations. The performance of the GranTurismo is epitomised in its open-top version, shifting the spotlight onto the GranCabrio Folgore. It turns heads and conveys the greatest emotions like only a car can, as the perfect synthesis of extraordinary performance and elegance with the wind in your hair. The journey continues and comes to an end with the Grecale Folgore: a versatile, powerful, luxurious, and captivating four-wheeled companion, just like its other two high-performance electric siblings.
From dusk to dawn, Maserati tells the story of the new energy of Folgore and how it moves the Trident’s new world of electrification.
