Cell C has officially announced the resignation of its Chief Financial Officer, Lerato Pule, who has decided to pursue a new opportunity.
In the coming months, Pule will continue to fulfill her responsibilities, ensuring the seamless handling of crucial financial matters during the transition period.
Pule has demonstrated exemplary leadership throughout her tenure, notably guiding the successful conclusion of the recapitalization process.
Additionally, she has overseen the completion of historical audits spanning three years (2018-2020), with the finalization and sign-off of financial statements. The remaining stages of the 2021 and 2022 historic audits are underway, underscoring her commitment to delivering comprehensive annual financial statements for these years in a timely manner.
Pule’s impact transcended conventional financial reporting; she played a pivotal role in cultivating a robust finance team and steering the finance function towards the realm of analytics.
The Board of Cell C expresses its sincere appreciation to Lerato Pule for the exceptional contributions she has made during her tenure with the company. Her dedication and expertise have left an indelible mark.
In light of this transition, Cell C will initiate the process of identifying a suitable successor to build upon the foundation of financial excellence that Pule has helped establish.
Also read: Cell C Appoints Melanie Forbes As New Chief Marketing Officer
Cell C announce today the appointment of Melanie Forbes as Chief Marketing Officer (CMO), effective August 1, 2023. Forbes will be a key addition to the executive team, leveraging her impressive track record and strategic expertise to drive the company’s marketing efforts and brand transformation.
She brings over 25 years of invaluable experience in the Telecommunications, IT, and Consumer Electronics industries, having worked with brands such as Philips, NetFlorist (NetActive), Siemens, Nokia (NSN), and most recently Vodacom. Her extensive background spans both B2B and B2C markets across various African markets.
During her almost 15-year tenure at Vodacom, Forbes held key executive positions, demonstrating her ability to drive impactful initiatives in commercialisation, governance & operationalisation, products & services, P&L management, regional operations, brand Management and marketing. She played a pivotal role in shaping the brand’s strategy and she was instrumental in the rebranding efforts from blue to red.
