Netflix vs Amazon Prime Video vs ShowMax. Which Streaming Service Is Popular In SA?

Global streaming giants: Netflix, Prime Video and Showmax remain the powerhouse providers in South Africa with a combined total market share of 83%.

Meanwhile, Mubi and Apple TV+ fight for 4th place with only a 2% difference.

This is according to the latest figures from JustWatch, an international streaming guide with more than 20 million users.

Market share development in 2023

JustWatch added that smaller streaming player in the South African market: Mubi wins over the market with a +1% gain. Meanwhile, Prime Video and Showmax struggle to keep up with a -1% loss each by June.