South Africa’s EasyEquities teams up with GCash, the largest and fastest growing mobile wallet in the Philippines, to help revolutionize the investment landscape for the Filipinos.
“The partnership of two market-defining fintech companies can help revolutionize the investment landscape in the Philippines by making it a more accessible, friendly and affordable activity for everyone,” said Martha Sazon,
President and CEO of Globe Fintech Innovations Inc, owner of Gcash.
EasyEquities, which is owned by JSE-listed Purple Capital, will to bring managed portfolios of US shares to all Filipinos.
The launch of this exciting partnership will be preceded by a Fantasy Investing Game expected to launch in June
2023. The game will run for a minimum of six weeks and will allow GCash clients to try their hand at investing in
real markets with fantasy money.
The game is designed to educate and familiarize Filipinos with investing in the US stock market, while also providing a fun and engaging experience as all players have the chance of winning prizes for competing and providing feedback on the platform. This is the same successful strategy EasyEquities used to launch in South Africa.
In the Philippines, the Securities and Exchange Commission (SEC) is the primary regulatory body overseeing
securities and investments. The SEC is responsible for enforcing the securities laws, protecting investors, and
promoting the development of a fair, transparent, and efficient securities market. In this regard, GCash and
EasyEquities have been meeting with the SEC regularly to ensure compliance and approval to launch the real
product as soon as possible.
The SEC played a pivotal role in bringing these parties together to launch the fantasy investment game as a way to educate, engage, and build confidence in the platform and investing for first time investors.
