Checkers on Friday placed an advert in Australian publication, The Sydney Herald, as well as the UK’s London Evening Standard, highlighting what it called its “value offering”.
Africa’s biggest retailers has no stores in either Sydney or London
“We want to remind the many South Africans living in both the United Kingdom and Australia, that our country is a great place to live, and Checkers makes living here even better,” says Mike Middleton, Chief Marketing Officer for Checkers.
“Checkers is the country’s number one value supermarket* focused on saving customers money on their daily groceries – and that extends to premium food and non-food categories,” continues Middleton.
When it comes to good food and wine, the grass is certainly not greener on the other side of the ocean.
Checkers added in a statement that the adverts show exactly how much cheaper it is to buy products like Moët & Chandon, Coca-Cola, matured rump steak and laundry capsules at Checkers versus stores such as Marks & Spencer, Tesco and Waitrose in England as well as Coles, Aldi, and Woolworths in Australia.
For example, at Checkers a bottle of Moët & Chandon costs R408 less than at Woolworths in Australia and R288 less than at M&S in England.
During the past six months (July to December 2022), Checkers customers saved a combined R2.7 billion on their grocery bills through the retailer’s Xtra Savings programme.
“Checkers doesn’t just sell groceries”, says Middleton of the adverts. “We are selling a better lifestyle”.