Meta announced the launch of “Creators of Tomorrow” on Tuesday. Creators of Tomorrow is a new campaign that celebrates emerging talents from around the world, who are inspiring a new movement of creative content online.
The campaign spotlights creators in Sub- Saharan Africa from East Africa, Southern Africa, and Francophone Africa.
Pamela Mtanga, is the only South African who is part of Creators of Tomorrow.
The 26-year-old public relations graduate is one of SA’s hottest beauty and fashion influencers.
Pamela was named top personality and influencer at the Top 16 Youth-Owned Brands Awards hosted by Pat on Brands.
Pamela is also a Social Media influencer and personality who is very active on YouTube and Twitter.
She started as a video vixen before she began posting about makeup and other beauty advice on Twitter.
Pamela has since gained a huge following which she monetises through endorsements for companies willing to reach her huge audience.
She has a BA (Media, Communication and Culture) degree from Nelson Mandela University making her an ideal candidate for “Creators of Tomorrow”.
The global campaign is the first of its kind, starting in Europe, The Middle East and Africa, and expanding to more countries around the world in the coming months.
Meta said it will be working closely with these creators over the next year, as they continue to grow their audience and turn their passions into professions across Meta technologies.
Commenting on the campaign, Moon Baz, Creator Partnerships Lead, Middle East, Africa and Turkey, Meta said: “With this campaign, we aim to highlight creators who are innovating through tools such as Reels and short-form video content formats, as well as those who are leveraging, exploring new content formats such as AR/VR.
“We are excited to work closely with these creators, and we’re committed to help them grow their audience, build a business and unlock new possibilities for the future as we build for the metaverse.”
Pamela has served as an ambassador for Standard Bank, Vodacom NXT LVL and Nedbank Unlocked Challenge through Student Village, where she discovered her MC talent.
She was born in Port Elizabeth, now known as Gqebera.
Pamela is also the new host of Channel O’s music show Massive Music.
This is her second stint on the small screen since Honey TV’s “Will He Say Yes?” in 2021.
Speaking to TshisaLIVE Pamela commented: “Friday nights have always been instrumental in the music industry when artists showcase their music.
“Now I become a part of that really rich history in SA music.
“When the year started I said I wanted to do music, entertainment and fashion-based show and that’s what happened,”
Pamela recently launched her foundation Beyond Human Nature, discovered her love for broadcasting when doing Madibaz Radio at Nelson Mandela University in 2015.
“I host a lot of corporate gigs, which is quite daunting, especially now having to step out of that corporate gig space and go into a very entertaining, lively and musical space. I just have to harness that part of me that’s very outgoing.”
In an interview on SowetanLIVE Pamela explained: “My life’s purpose is to make people happy. Not to please, but to make people happy. Whether it be through fashion, broadcasting, philanthropy or an encounter outside of my work.”
She added: “What drives me is believing that my success is inevitable, and that takes an immense amount of faith and hard work”.
