Online shopping is booming for Pick n Pay Clothing, which in October 2020, created its online shop to lure customers who were impacted by the spread of COVID-19.
Today, Pick n Pay informed investors that online clothing sales increased 233% year-on-year, including through its strategic partnership with online retail platform Zando.
The retailer also said that its clothing division made excellent progress, with sales growth of 21.0% year-on-year.
“The strong performance was driven by solid market share gains across a number of women’s, men’s and childrenswear categories, for the fourth consecutive year. On a two-year compound annual growth basis, clothing sales have increased by 11.7%,” said Pick n Pay.
“The division’s solid performance reflects its clear customer value proposition and highly efficient operating model, built on the principle of providing high-quality wardrobe essentials at incredible prices.”
Local sourcing represents 40% of total clothing sales. “It has provided the opportunity for exciting collaborations with local designers and entrepreneurs, while reducing order lead times and maintaining high levels of availability,” said the retailer.
The Group added 22 net new clothing stores this year.
“Pick n Pay Clothing is a strategic priority for the Group, and the offer will continue to expand through new stand-alone clothing stores (66 planned for FY23), additional space in supermarkets, and a growing online offer.”