US-Based CRM Specialist Salesforce Announces New Legal Entity in South Africa

US-based CRM specialist Salesforce today announced that it has pushed forward with expansion plans in South Africa by establishing its first legal entity in the country. Additionally, the company announced the appointment of its first two South African leaders: Zuko Mdwaba as Head Of Sales and Linda Saunders as Head of Solution Engineering.

South Africa is a rapidly developing and youthful market with enormous potential. Salesforce has established its presence in the country over the last decade through its growing ecosystem of partners and customers which IDC estimates will generate 31,800 new jobs and $5.1 billion in new revenue in South Africa the period of 2020-2026.

The company’s growing customer base has been fuelled by businesses accelerating their digital transformation and partnering with Salesforce as their trusted digital advisor. Salesforce works with leading South African companies from micro-businesses to publicly listed multinationals.

“I am delighted to welcome Zuko Mdwaba and Linda Saunders to Salesforce to lead our growth in South Africa by working with our customers, partners and broader ecosystem,” says Robin Fisher, Senior Area Vice President, Emerging Markets, Salesforce.

“Africa has a great talent pool, and we intend to collaborate closely with our partners and local institutions on programs that provide skills and job opportunities to meet the continent’s high demand for Salesforce skills, while also recognising Africa’s potential as a global talent hub.”

Mdwaba has over two decades of experience leading and developing technology companies in South Africa. Prior to joining Salesforce he held leadership roles at Atos, Oracle, SAS, and Workday South Africa. Mdwaba will be one of the first Salesforce executives to be based in South Africa and will lead the company’s growth and expansion across the market.

Saunders has a broad experience helping companies in their Digital Transformation journey. In her role as Head of Solution Engineering, Saunders will support Salesforce customers to develop their businesses’ digital capabilities and will also play a leading role in supporting organisations and individuals to gain new digital skills through initiatives such as Salesforce’s online learning platform Trailhead. The platform provides globally-recognised credentials that enable users to demonstrate their skills to current and prospective employers. Over 3 million people have already benefited from Trailhead’s ability to scale their digital abilities.