MTN Group’s Ambition 2025, aimed at “Leading digital platforms for Africa’s progress” has ushered in a new look that is aligned to our evolution from a telecommunications company to a technology company underpinned by one simple, consistent, yet striking brand.
“Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February,” MTN said in a statement.
“The campaign is inspired by an insight that doing is a bridge between can and done, because all progress comes from action.”
MTN’s current brand
MTN remains the ‘Most Admired African Brand’ in the Brand Africa 100: Africa’s Best Brands 2021 survey published on Tuesday. The survey covers 28 countries representing 80% of the continent’s population as well as 80% of its GDP.
For the 10th year running, MTN was also named as the most valuable and strongest South African brand by Brand Finance, which gave the Group a brand value of R44.8 billion in its South Africa 50 2021 survey released on Monday.
“MTN’s work to achieve the best brand in our markets is part of ensuring that we offer the leading customer experience. This is a vital enabler of our Ambition 2025 strategy,” MTN Group CEO Ralph Mupita said at the time, adding that 15 of the Group’s 21 operations boasted their market’s highest net promoter scores.