Cisco Names Hani Raad As The Sub-Saharan Africa MD

Hani Raad

Cisco announced the appointment of Hani Raad as Managing Director for Sub-Saharan Africa.

A 15 year Cisco veteran, Raad brings over 25 years of diverse experience in ICT and Executive Leadership to the region. He currently leads Cisco’s Small and Medium Enterprise Business sales and strategy across the Middle East and Africa.

In his new role, he will be shaping Cisco’s strategic direction in sub-Saharan Africa, with a strong focus on leveraging technology to support digitization, innovation and social inclusion.

Raad is succeeding Garsen Naidu, who has been appointed as Leader of the Sales Specialist Organisation at Cisco Middle East and Africa.

Raad is a strong supporter of Corporate Social Responsibility, including Cisco’s Networking Academy program, which delivers ICT training and skills development to Africa and the rest of the world.

“At Cisco we are passionate about innovation, but we also know that our responsibility does not end with technology. True to our company purpose to ‘Power an Inclusive Future for all’, we believe in a world where businesses operate with all aspects of society in mind, not just the majority.” Raad says.

Raad said a key focus for Cisco sub-Saharan Africa under his leadership will be strengthening channel relationships and supporting customers in their ambitions to deliver sustainable economic growth and create employment opportunities across the continent.


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