There have been major shifts in the South African subscription video-on-demand (SVOD) market, especially among the larger players.
During Q3 2021, Amazon Prime Video increased its market share by 3%, from 25% to 28%. Netflix and Mubi both decreased by 1% over the last quarter.
This is according to the latest figures from JustWatch, an international streaming guide with more than 20 million users.
Market share development in 2021
Justwatch added that it appears that Amazon Prime Video has come closer to closing the gap with Netflix.
Since January 2021, Netflix’s market share has decreased by 3%, meanwhile, Amazon Prime Video has increased by 4%.
“If things continue at this rate, Amazon Prime Video could surpass Netflix as the largest SVOD platform in South Africa,” said Justwatch.
Vodacom has teamed up with Amazon to offer eligible customers 6 months of Amazon Prime Video. All existing and upgrading contract Vodacom customers can enjoy 6 months of Amazon Prime Video on Vodacom. The launch offer is also available to prepaid and top-up customers who have spent a minimum of R150 with the operator in the last 30 days.
Vodacom customers will be able to enjoy movies, TV shows and popular Amazon Originals like Upload, Tom Clancy’s Jack Ryan, The Boys, The Grand Tour, The Marvelous Mrs. Maisel, Carnival Row and Good Omens. Customers can watch Prime Video on up to 3 devices at the same time, both at home and on the go, with the Prime Video app on any compatible TV, smartphone, tablet, and more.
JustWatch isn’t a new service; it’s been around since 2014. But the modern-day glut of streaming services and spiraling rights agreements have made it more essential than ever.
At its core, JustWatch is a search engine for digital media. Type in a movie or TV show, and it’ll tell you everywhere you can stream it, watch it for free with ads, buy, or rent it. Once you’ve found what you’re looking for, you simply click and it’ll link you directly to that service. It’s not the only site or app that does this, but I’ve found it to be far and away the most reliable and useful.