Google Cloud Launches Vertex AI, A Managed Machine Learning Platform

Google Cloud has announced the general availability of Vertex AI, a managed machine learning (ML) platform that allows companies to accelerate the deployment and maintenance of artificial intelligence (AI) models.

Vertex AI requires nearly 80% fewer lines of code to train a model versus competitive platforms, enabling data scientists and ML engineers across all levels of expertise the ability to implement Machine Learning Operations (MLOps) to efficiently build and manage ML projects throughout the entire development lifecycle.

“We had two guiding lights while building Vertex AI: get data scientists and engineers out of the orchestration weeds, and create a industry-wide shift that would make everyone get serious about moving AI out of pilot purgatory and into full-scale production,” said Andrew Moore, vice president and general manager of Cloud AI and Industry Solutions at Google Cloud.

“We are very proud of what we came up with in this platform, as it enables serious deployments for a new generation of AI that will empower data scientists and engineers to do fulfilling and creative work.”

Today, data scientists grapple with the challenge of manually piecing together ML point solutions, creating a lag time in model development and experimentation, resulting in very few models making it into production.

To tackle these challenges, Vertex AI brings together the Google Cloud services for building ML under one unified UI and API, to simplify the process of building, training, and deploying machine learning models at scale.

In this single environment, customers can move models from experimentation to production faster, more efficiently discover patterns and anomalies, make better predictions and decisions, and generally be more agile in the face of shifting market dynamics.

ModiFace uses Vertex AI to revolutionize the beauty industry

ModiFace, a part of L’Oréal, is a global market leader in augmented reality and artificial intelligence for the beauty industry. ModiFace creates new services for consumers to try beauty products such as hair colour, makeup and nail colour, virtually in real-time. ModiFace is using Vertex AI platform to train its AI models for all of its new services. For example, ModiFace’s skin diagnostic is trained on thousands of images from L’Oréal’s Research & Innovation, the company’s dedicated research arm. Bringing together L’Oréal’s scientific research combined with ModiFace’s AI algorithm, this service allows people to obtain a highly precise tailor-made skincare routine.

“We provide an immersive and personalized experience for people to purchase with confidence whether it’s a virtual try-on at web check out, or helping to understand what brand product is right for each individual,” said Jeff Houghton, chief operating officer at ModiFace, part of L’Oréal.

“With more and more of our users looking for information at home, on their phone, or at any other touchpoint, Vertex AI allowed us to create technology that is incredibly close to actually trying the product in real life.”

Also read: Google Is Simplifying The Way You Connect Android Apps To Your Car