Vodacom is launching Digi-Parenting, a resource to provide parents with the tools, knowledge, and advice for building happy and safe digital homes for their kids. Children’s online use continues to increase. With this comes opportunities to learn and grow but also the potential for risky situations.

To help with raising the next generation in a safe digital society, Vodacom is bringing Digi-Parenting.

The resource is available to Vodacom and non-Vodacom customers.

In a study by the Centre for Justice and Crime Prevention in South Africa, almost half of parents reported having never had any guidance on how to support or mediate their children’s internet use, despite having a deep concern for their children’s wellbeing online.

In addition, the research revealed that 48% of children said that they never or hardly ever spoke to their parents about their online activity.

In ensuring everyone is connected, Vodacom is committed to supporting parents as they navigate the challenges of raising children in an ever-evolving digital world and strives to encourage meaningful conversations about technology in everyday life.

Vodacom’s Digi-Parenting aims to get parents and children up to speed on online safety, including addressing concerns around cyber-bullying and inappropriate content. Through Digi-Parenting, Vodacom aims to empower families by taking advantage of cyberspace for their children’s communication, learning and relationships.

Vodacom is kicking off the Digi-Parenting initiative by hosting free Digi-Parenting 101 webinars, to open the discussion about how South African families are using devices and behaving online responsibly. South Africa’s leading network will also be launching a Digi-Parenting website and a Digi-Parenting digital magazine in the near future.

“Vodacom is helping families be more connected than ever, however, just as we guide our children in the real world, we need to help them to manage the digital world too. Digi-Parenting is an important resource with practical tips and solutions to help parents feel more confident when it comes to getting involved in their children’s digital world,” says Melanie Forbes, Managing Executive for Consumer Marketing Insights and Research at Vodacom.


“As a brand that cares, Vodacom aims to be a guiding light for families to use technology positively in the home while having peace of mind that their children are safe online.”

Webinar Topic: Toddlers Date : 6 March 2021 Time : 11:00
Webinar Topic: Preteens and teenagers Date : 13 March 2021 Time : 11:00

Join the Vodacom Digi-Parenting 101 webinars, in which parent and radio host Azania Mosaka will be chatting with parenting experts on the digital world and the impact on children, from babies to teenagers.

To register for sessions, visit: https://www.vodacom.co.za/vodacom/family-experiences


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