Vodacom and Mondia announced today the rollout of the Mum & Baby maternal health service across the Democratic Republic of the Congo (DRC).
Mum & Baby is a free-of-charge mobile health intervention service that provides Vodacom DRC subscribers with maternal, neonatal and child health information designed to encourage good health practices amongst pregnant women, mothers, partners and caregivers.
Mondia creates Mum & Baby’s tailored content in the local language, and includes expert articles, videos and information-sharing SMS messages.
Mum & Baby’s future enhancements in the DRC will provide interactive tools including a due-date calculator, an immunisation calendar, medication reminder, medication safety information and other health tools and services. The service is available in French.
The Mum & Baby service provides positive socio-economic benefits in the geographies in which it operates.
Dr Amadeo Rahmann, Mondia’s Group CEO, said of the partnership, that “accessing healthcare services in Africa can be challenging, and Mum & Baby provides a free and convenient way of accessing instant expert advice where it is most needed.
“Ensuring healthy lives and promoting wellbeing for all ages is one of the United Nations (UN)17 Sustainable Development Goals, with the attainment of this goal, especially as it relates to infant health, having been threatened by the burden of COVID-19 on African healthcare systems.
According to the World Health Organization, each year around 300 000 African babies die on the day of their birth, most often as a result of inadequate educational maternal and neonatal care. Initiatives that put the power of good health directly in people’s hands are more important than ever.”
Launched in South Africa in 2017, the Mum & Baby service will also be rollout across Lesotho later this month.
“Mum & Baby has become our flagship health and wellness brand focusing on motherhood. We are proud of the way in which it contributes to our vision of building communities, bringing health solutions to more lives and promoting good health outcomes” said Vodacom DRC’s spokesperson.