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Home»Boardroom Games»Prosus Ventures Wants To Assist Bykea To Become Pakistan’s ‘Super-App’
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Prosus Ventures Wants To Assist Bykea To Become Pakistan’s ‘Super-App’

Gugu LourieBy Gugu Lourie2020-09-30Updated:2020-09-30No Comments3 Mins Read
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Prosus Ventures (formerly Naspers Ventures) is investing in Pakistan-based on-demand transport and logistics platform, Bykea. The company wants to help Bykea to execute further on their vision to become Pakistan’s ‘Super-App’.

Prosus has a primary listing on Euronext Amsterdam and a secondary listing on the Johannesburg Stock Exchange, and is majority-owned by Naspers.

Today, Prosus companies and associates help improve the lives of around a fifth of the world’s population.

Every day, millions of people use the products and services of companies that Prosus has invested in, acquired or built, including Avito, Brainly, BYJU’S, Codecademy, ElasticRun, eMAG, Eruditus, Honor, iFood, LazyPay, letgo, Meesho, Movile, OLX, PayU, Red Dot Payments, Remitly, SimilarWeb, Shipper, SoloLearn, Swiggy, and Udemy.

Bykea, a Pakistan-based on-demand transport & logistics platform, announced today that it has raised a Series B funding round led by Prosus Ventures (formerly Naspers Ventures). The round, which brought the total funds raised to $22 million (R370 million), saw participation from existing investors Middle East Venture Partners and Sarmayacar.

“Pakistan is primed to experience extremely strong growth in internet services over the next decade, with a rapidly increasing middle class. This growth provides immense opportunity for companies like Bykea that are transforming big societal needs like transportation, logistics and payments through a technology-enabled platform,” said Fahd Beg, Chief Investment Officer, Prosus.

Bykea
Bykea

“Bykea has already seen impressive traction in the country and with our investment will be able to execute further on their vision to become Pakistan’s ‘Super-App’.”

As a pioneer and leader in motorbike taxis and on-demand delivery in Pakistan, Bykea plans to invest significantly in its platform strategy leveraging its peak active driver fleet of 30K+ in 2020 for cross-utilization in e-commerce logistics, food and payment services in 2021.

The fresh capital will also be used to expand Bykea’s market reach in smaller cities where international players have struggled to grow their English-language platforms in a country where no more than 10% comprehend English.

“Bykea is one of the few internet businesses offering an interface in the Urdu language and we drive our competitive advantage from being highly localized. This approach has helped us become the preferred partner for part-time motorbike gig workers. Our brand is now widely used as a verb for bike taxi and 30-minute deliveries, and the fresh capital allows us to expand our network to solidify our leading position” said Muneeb Maayr, Founder at Bykea.

The three cities Bykea operates in, Karachi, Rawalpindi and Lahore, have a combined population of 30 million people. Public transportation is underserved in all three cities, but these urban centres drive the economy of the 5th most populous country in the world.

Motorbikes are the rails for distributors, couriers, ecommerce retailers and restaurants to move goods and collect receivables, almost entirely in cash in one of the least banked countries in the world. With 17 million twowheelers in Pakistan; 4x the number of cars; Bykea offers millions of people the chance to earn an income by tapping into the tremendous opportunity in the country for both transport and hyperlocal commerce.

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