BMW Unveils a Concept i4, a Pure-Electric Gran Coupe

In the course of the BMW Concept i4 presentation, BMW is unveiling the brand’s new look for the first time. 

The BMW Group is opening a new chapter in its history with the unveiling of a pure-electric Gran Coupe.

The BMW Concept i4 takes electric drive to the core of the BMW brand and heralds a new era in Sheer Driving Pleasure.

The i4 represents a look ahead to the BMW i4, slated to enter production in 2021 as the BMW Group’s first all-electric model in the premium midsize class.

It brings electrification to the core of the BMW brand,” says Adrian van Hooydonk, Senior Vice President BMW Group Design.

“The design is dynamic, clean and elegant. In short: a perfect BMW that happens to be zero emission.”

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The drivetrain’s standout numbers include a range of 600 km, output of up to 390kW, 0 – 100 km/h acceleration of approximately 4.0 seconds and a top speed in excess of 200 km/h.

However, the driving qualities of the BMW Concept i4 cannot be expressed in figures alone. The virtually silent delivery of power creates an entirely new sensation of dynamism.

“The design of the BMW Concept i4 shows fantastic proportions, a powerfully expressive character and, of course, a lot of attention to detail,” adds Domagoj Dukec, Head of BMW Design.

“With the BMW Curved Display, we have redefined BMW’s signature driver focus in an extremely elegant way. At the same time, the BMW Concept i4 transports a feeling of sustainable driving pleasure.”

As part of the package, the Concept i4 includes several exterior and interior design elements which will make an appearance in both the BMW i4 and other electrically-powered production vehicles.

In the course of the BMW Concept i4 presentation, BMW is unveiling the brand’s new look for the first time.

The new logo for communications also provides the basis for the badge on the BMW Concept i4. Its two-dimensional and transparent design ensures seamless integration and brings the special exterior colour shade Frozen Light Copper to even greater prominence.

The concept car not only has the task of looking ahead to the future in terms of aesthetics, technology and innovation, it also explores the design potential within our BMW trademark.

BMW Concept i4
BMW Concept i4

Series production of the new BMW i4 will begin in 2021 at the BMW Group’s main plant in Munich. This means that, in the future, combustion-engined vehicles, plug-in hybrids and all-electric vehicles will be manufactured on the same assembly line in Munich.


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