AfrAsia Bank and New World Wealth have reviewed the most popular luxury cars in Africa as part of their 2019 Africa Wealth Report.
The 2019 Africa Wealth Report provides a comprehensive review of the wealth sector in Africa, including HNWI trends, luxury trends and wealth management trends in 17 countries and 20 cities across the continent.
Luxury car brands with dealerships in Africa are listed below, ranked by African revenue.
As reflected Porsche has dealerships in South Africa, Kenya, Egypt, Nigeria, Mauritius and Morocco.
Porsche sells around 2,000 cars in Africa per annum (of which around 1,300 are sold in South Africa).
“Porsche has dealerships in South Africa, Kenya, Egypt, Nigeria, Mauritius and Morocco,” the report states.
Notably, luxury SUVs are especially popular in Africa.
Reasons for their popularity include:
- High road clearance. SUVs handle potholes and bad roads better than luxury sedans and sports cars.
- Safety aspects.
- Space for children.
- Useful for holidays – off road, game reserves etc.
Some of the more popular SUVs for HNWIs in Africa include:
- Range Rover (Autobiography, Vogue, Velar and Sport ranges).
- Porsche Cayenne.
- Mercedes GLE.
- BMW X6.
- Jaguar F-Pace.
- Bentley Bentayga (new).
- Rolls Royce Cullinan (new).
- Lamborghini Urus (new).
The report states that the new Range Rover series (Vogue, Velar and Sport ranges) is particularly popular in Africa.
The Rolls Royce Cullinan, Bentley Bentayga and Lamborghini Urus were all just released in the past year or so. Aston Martin and Ferrari also plan to release SUVs soon – the Aston Martin DBX is due in 2020 whilst the Ferrari Purosangue is due in 2022.
