Behind the Spick & Span in South Africa there are 3 On-Demand Cleaning Startups

There are more than 900 000 domestic workers in South Africa, so it is one of the biggest sources of employment in the country.

Are you looking for the best on-demand cleaning services?

The On-Demand Economy is defined as the economic activity created by digital marketplaces that fulfil consumer demand via immediate access to and convenient provisioning of goods and services.

The on-demand cleaning services are one of the fastest growing industries in the country.

There are more than 900 000 domestic workers in South Africa, so it is one of the biggest sources of employment in the country.

There is a great opportunity for many people find employment and be uplifted by on-demand cleaning platform.

Here we offer an overview of some of the most innovative on-demand cleaning services making life easier for South Africans and contributing to job creation.

Just Laundry Does Your Laundry Uber-style

Just Laundry is an on-demand laundry service app that connects busy people with trusted laundry services. Just Laundry is the easiest way to get your laundry done in Johannesburg, Cape Town & Durban or anywhere in South Africa.

It ensures your laundry is done and delivered at the tap of a button.

Just Laundry picks up your dirty laundry, and returns them clean, ironed, and folded within about a day.

William Thubakgale
William Thubakgale (Photo Credit: BizConnect – Standard Bank)

Just Laundry was created in late 2015.

It was founded by young entrepreneur William Thubakgale known to most as the “Digital Pitbull”, who also created Swift Butler, Layby Cafe and an online music streaming and download start-up site in 2012 called QPLAY.

The youngster born in Polokwane is also involved in a venture that allows customers to buy premium men’s wear online via

The Just Laundry on-demand service costs as little as R35 for washing and folding 5kg of laundry.

The company’s staff picks up your precious threads once your order has been approved. All of Just Laundry’s employees are background checked to ensure a safe wash.

Most orders can be returned within 24 – 48 hours. Orders processed during the weekends could take up to 48 hours. You can always specify if you would like the drop-off address to differ from the pickup location. The on-demand service can also be able to hold your clothes for a little while longer if you wish.

Domestly Aims to Advance the Way the World Cleans their Homes

Domestly utilises technology to connect cleaning professionals directly to homeowners through its app, making the service affordable and accessible to everyone, and creating more job opportunities.

By August 2016, Domestly created 600 sustainable jobs and the app was developed by co-founders Thatoyoana Marumo and Berno Potgieters.

The Domestly app is available for download on the Google Play and iTunes App Store.

It is an app and website based market place you can use to find and book a domestic cleaner in your area.

Domestly connects busy people to trusted, background checked cleaning professionals.

By connecting the cleaning professionals directly to homeowners, Domestly makes housekeeping more affordable and accessible to everyone. Apart from creating happy homeowners, we also uplift and empower South African women who are unemployed or underemployed.

In 2016, Domestly were crowned the kings of MTN App of the Year Awards 2016.

Domestly wins MTN App of the Year 2016
Domestly wins MTN App of the Year 2016 (Photo Credit: Domestly Blog)

In June 2017, Domestly secured an undisclosed amount of funding from South Africa’s Industrial Development Corporation (IDC).

The start-up also said that the institutional funding from the IDC will help the business in expanding not only its national footprint but will also allow it to grow its in-house technology team.

Investors in Domestly includes Ernst Hertzog, an angel investor who is a founder of Action Hero Ventures, Hannes van Rensburg – a founder of Fundamo that was bought by Visa in 2011 for $110 million, Adriaan Tromp – an investor who has worked for Fundamo, Yahoo and Visa, and Hein Carse – an investment manager of Remgro, and Hermanus Roode (former deputy CEO of JSE listed, Clover Industries) to name a few.

SweepSouth Has Financial Muscle to Create 10,000 Jobs and Conquer Africa

SweepSouth, Africa’s pioneer in using technology to provide on-demand and regular home cleaning services, has raised an undisclosed amount of capital from local and global investors to accelerate its growth in the African continent.

SweepSouth is an online platform for booking, managing, and paying for home cleaning services using a laptop, phone, or tablet.

The platform makes it easy and convenient for anyone to book and pay for cleaning services, and connects clients with efficient, reliable, and trustworthy cleaners.

Booking a home clean on the website takes just two minutes, and from only R38 per hour you can fully customise the service you’ll receive, from bringing its own cleaning products to supplying your own, from the number of bedrooms and bathrooms that require cleaning to the extra chores you require in addition to the standard dishes, dusting, mopping, and vacuuming, such as taking care of your laundry or ironing your clothes.

SweepSouth’s home cleaning professionals have gone through a rigorous interview process and are experienced, reference- and background checked, criminal record-checked, and fully insured.

Its founders are Aisha Pandor and Alen Ribic. Pandor, SweepSouth’s CEO, has a PhD in Genetics and is a former management consultant with experience in HR management, strategy, and operations.

The startup has received additional funding from strategic investor Smollan, the international retail solutions company and associate of WPP and Advantage Solutions, as well as from Draper Dark Flow, the Silicon Valley VC Fund for Africa established by Tim Draper.

SweepSouth founders Aisha Pandor and Alen Ribic
SweepSouth founders Aisha Pandor and Alen Ribic

Existing investors, Identity Development Fund Managers (via their Identity Future Fund) and Africa Angels Network (as CRE VC) also participated in the round, in addition to new incoming private investor Nkosinathi Maphumulo (DJ Black Coffee).

The company has already created work opportunities for over 3,000 women who were previously unemployed and underemployed and recently reached the milestone of 1,000,000 hours of cleaning.

Its founders are Aisha Pandor and Alen Ribic. Pandor, SweepSouth’s CEO, has a PhD in Genetics and is a former management consultant with experience in HR management, strategy, and operations.



Please enter your comment!
Please enter your name here