by Staff Writer
Internet TV company ShowMax has set up its East Africa headquarters in Kenya at the acclaimed Nairobi Garage co-working space, and is in the process of recruiting for a number of new roles based in this office.
The new office will support growth both in Kenya and in the wider East Africa region as ShowMax continues to expand to new countries with a tailored, localised service.
“One of the keys to business success in Africa is recognising and catering for the differences in each market. In our view it’s essential to tailor content, functionality, and partnerships to the needs of consumers in each individual country. Our new office in Nairobi forms the heart of our operations in East Africa and is key to this localisation strategy,” said Chris Savides, head of ShowMax Africa.
“We chose to base our operations at the Nairobi Garage for both practical and competitive reasons. Practically, it’s a flexible space well-known for consistently delivering the services essential to running a business like ours. Competitively, we want to be plugged-in at the heart of digital entrepreneurship in the region. We’re looking forward to learning from and hopefully contributing to the business community in Nairobi.”
ShowMax was launched in 2015 and is part of Naspers, a global internet and entertainment company and one of the largest technology investors in the world.
“A common mistake companies make is to think that they can run their business in this region from thousands of kilometers away or even from another continent,” Hannah Clifford, general manager of Nairobi Hub said in a statement.
“It’s great to see companies like ShowMax investing in Kenya and creating jobs. The co-working concept is a proven model and by surrounding themselves with startups and entrepreneurs, we think ShowMax is making the right move to grow their business.”