According to Gartner, the smartphones will be a hot Christmas purchase.
“Smartphones and wearables will be on top of the shopping list this season. We expect to end 2015 with 14.5% year-on-year smartphone growth, with 1.4 billion units shipped globally,” said Annette Zimmermann, research director at Gartner.
That bullish view differs from the International Data Corporation, which suggests that the slowing Chinese economy will reduce the smartphone market to just 9.8% growth in 2015.
Zimmerman acknowledged the Chinese economic slowdown, but argued that consumers would increasingly shift to smart wearable devices.
“While tablets have been popular gifts the past couple years, some of the excitement and spending will shift to wearables this season. Our user survey revealed that adoption of fitness trackers in the US nearly doubled from 2014 to 2015.”
Apple hinted at the success of its wearable soon after its launch.
“We had an amazing quarter, with iPhone revenue up 59% over last year, strong sales of Mac, all-time record revenue from services, driven by the App Store, and a great start for Apple Watch,” said CEO Tim Cook at the time.