With Cell C planning to add another mobile virtual network operator next year, MVN-X and me&you Mobile are showing good subscriber growth. By Gugu Lourie
me&you Mobile, which was launched successfully by MVN-X, has managed to garner more than 6000 customers in the past six months.
The operator is an agile business that has high a average revenue per user, making its foray into the telco space profitable.
Brett Howell, me&you Mobile CEO, told TechFinancials.co.za that the firm is planning to increase its customers to between 20 000 and 25 000 by the end of 2016.
“It’s been encouraging to see the uptake and we are ahead of our target. We thought people buying online our services could be an inhibition but they have enjoyed the experience. It’s easier and quicker,” explains Howell.
“Our churn has been very low and have seen number of customers porting to us,” said Howell, adding that the turnaround for porting customers wasn’t really bad as it was standing at two and half days.
me&you Mobile is South Africa’s first MVNO to offer 100% e-Commerce based and month-to-month contract option.
Howell said me&you Mobile was excited about the future.
“I think the potential that’s still there and there is a lot of customers; many have not heard of us and not don’t know too much about us. When they do know of us it becomes a no brainer for them to join us.”
MVN-X was launched 18 months ago by ex-Virgin Mobile boss Steve Bailey, who was also influential in the launch of me&you Mobile and mrpmobile.
“MVN-X has 120 000 postpaid customer since launch in May 2014,” Bailey told TechFinancials in an interview at Park Hyatt Hotel in Johannesburg.
MVN-X aims to form mutual beneficial partnerships with leading retailers and brands diversifying into the mobile space.
It acts as a middleman between the mobile phone operators and MVNOs by offering the technology, infrastructure and operating systems.
MVNOs, which piggyback on Cell C’s network to offer mobile data and voice services, remains a niche market for existing and new players
Bailey said most of MVN-X customers were from the metros
The MVNO market in South Africa has been enabled by Cell C, which opened its network to the niche operator to target customers with exciting products and services.
The MVNO market is growing fast and Cell C is planning to cash up on the growth.
FNB, which also piggyback on Cell C’s network, has reached 100 000 active Sims since launch in June.
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