Ratna Siriah has been appointed as the new general manager for FOX International Channels Africa (FIC Africa) effective from next Monday, November 2. By Staff Writer
She will be based in Johannesburg where she will assume the management of the FIC Africa team and all the company’s brands distributed in Africa which currently include pay networks in the entertainment, factual and sports segments including FOX, FOX Crime, FOX Life, FX, National Geographic Channel, Nat Geo Wild, National Geographic Gold, FOX Sports, FOX Sports 2 and Baby TV.
The announcement was made by Adam Theiler, Executive Vice President of FOX International Channels UK, Nordic region, Turkey and Africa to whom Ratna Siriah will directly report.
Ratna Siriah has long professional experience in the television industry with a three year stint as Business Head in Africa for the Indian- African television channel Zee World. During her period in the company, she implemented business strategies for various initiatives and operations to extend the brand into Africa.
““The appointment of Ratna reflects our ambition in Sub-Saharan Africa. She brings a vigorous commercial approach to the market and an impressive ability to understand the needs of our fans, affiliate partners and advertisers. Her pure energy and enthusiasm for product driven growth is in line with the culture of FIC.
“We have invested in the best of Hollywood on FOX, blue chip event television on National Geographic and heart pounding live sport on FOX Sports, and we are thrilled to welcome a leader who can grow our portfolio and extend our reach across the continent,” said Theiler.
Siriah added: ““This is an amazing opportunity. Fox International Channels is a dynamic multi-media player and it operates the best brands in the industry. I am extremely excited about the opportunity.””