Vodacom reached nearly 4 million music lovers with Influencer Marketing – Webfluential. It created online talkability for the music streaming service Deezer, a Vodacom partner streaming partner, through social media influencers such as LiveSA, YoMzansi, Da L.E.S, Luthando Sosha, Slikouronlife and The Fuss. By Taryn Hyam, Webfluential’s marketing communications manager.
Once the influencer content starting rolling-out, the campaign hashtag trended on Twitter countrywide and the various blog posts, Facebook posts and Tweets collectively reached nearly 4 million people.
Whilst reach is important when your objective is to build awareness, the success of the engagement of the campaign is worthy of highlighting. Over 11, 250 people engaged with the influencer content (that’s over 11, 250 likes, comments, shares and link clicks).
Jeanine Ferreira, Portfolio Manager of Content and Digital Marketing for Vodacom, was impressed with Webfluential and the success of the campaign.
“Webfluential offers excellent service and a thorough understanding of Influencer Marketing. They have made our journey into this new way of advertising both exciting and rewarding,” says Jeanine.