By Staff Writer
Orange, French telecoms group, will open the doors to its first physical retail store in the country, situated in Claremont, Cape Town, on June 26.
“The opening of a physical store is a logical step for us,” explains Orange Horizons CEO Sébastien Crozier. “The response to the Orange Online Store by South African consumers exceeded all or expectations, which led to a local warehouse being established to service this market. We therefore have sufficient stock levels to justify the opening of our first retail store in the country.
“We are excited about the store, as it not only provides a further platform for the brand’s growth into Africa – which is a key market for us – but is also an additional step in our commitment to our customer base in the region.”
In addition to offering consumers a wide range of the latest gadgets and accessories, the store will also offer click-and-collect facilities, act as a drop-off point for repairs and returns, act as a point of sale for Orange’s Top-Up products and provide customer service for Orange’s travel products. These travel products are of great benefit to South Africans travelling abroad who wish to take care of their communication requirements before departing.
Crozier says that in future, the store will also act as a point of service for the brand’s soon-to-be-launched ISP activity in the country.
“Further to the Orange Wi-Fi offering in South Africa, our plans to launch as an ISP in 2015 will be made easier by having a point of service and contact with our customers,” he says, noting that Orange plans to open additional stores in the future, in key provinces and geographical areas.
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