Apple Watch available on April 24

Apple today announced that Apple Watch, its most personal device yet and the newest innovative addition to Apple’s ecosystem, will be available on Friday, April 24 to customers.

Apple Watch brings an entirely new way to receive information at a glance and interact with the world through third-party app experiences designed specifically for the wrist.

“Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it,” said Tim Cook, Apple’s CEO. “We can’t wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before.”

Apple Watch introduces the Digital Crown, an innovative way to scroll, zoom and navigate fluidly without obstructing the display.

It enables you to send messages, read email and answer calls to your iPhone right from your wrist. The Taptic Engine alerts you with a gentle tap so you won’t miss important notifications.

With Digital Touch, Apple Watch allows you to communicate in all-new ways by sending a sketch, a tap or even the rhythm of your own heartbeat. Interact quickly and conveniently with the world around you with Apple Watch by paying for coffee using Apple Pay, boarding a plane with a Passbook boarding pass, or raising your wrist to ask Siri for turn-by-turn directions in Maps.

Apple Watch is available in two different sizes, 38 mm and 42 mm, and in three distinct collections—Apple Watch Sport, Apple Watch and Apple Watch Edition.

Designed to be worn throughout your day, Apple Watch delivers up to 18-hour all-day battery life.

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